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Uber Eats - Cliché Codes
In 2023, Uber Eats sponsored the All Blacks. But they didn’t sponsor the Rugby World Cup. Therefore, they were forbidden from saying anything about it or around it. So they got the players to do the talking for them. Introducing, Cliché Codes. Where, in real time, Uber Eats turned clichés said in player’s post-match interviews into time-sensitive discount codes for fans to redeem.
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