tomjohnson

For the first time in their 16 year history in Australia, ALDI supermarkets decided to create a branding campaign. After diving deep into every aspect of their business model and offering, we created a positioning that summed up their unique philosophy perfectly - 'Good Different'. The new tag line was launched through 4 brand TV executions, and applied to a new approach for their retail advertising on TV, in OOH, and catalogue.